Smilebooth
Art Direction
Featured Activations: Sony Alpha @ The Row DTLA
Featured Activations: Sony Alpha @ The Row DTLA
Brand Refresh, Web & Experiential
Photobooth / Experiential Marketing
Photobooth / Experiential Marketing
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Direction & Creative
The creative photo-booth company, Smilebooth, best known for their large-scale experiential activations for brands like Google, Vans and Target wanted to update their image and website. Working closely with the company’s creative director, Whitney Chamberlin, to reposition the brand as creative innovator and experiential partner, I lead art direction on both brand refresh and web design. We went against the grain of corporate tech and pulled inspiration from offbeat sources including Toilet Paper Magazine, The Eames, dada and découpage. Everything changed but the logo; we brought bold color, playful animations and humor to voice + messaging, photography and digital design. “We’ve never had so many emails that begin with the word WOW,” Chamberlin said laughing. Following the launch, Smilebooth has won contracts with Adidas, Oculus and Sony Alpha.
The creative photo-booth company, Smilebooth, best known for their large-scale experiential activations for brands like Google, Vans and Target wanted to update their image and website. Working closely with the company’s creative director, Whitney Chamberlin, to reposition the brand as creative innovator and experiential partner, I lead art direction on both brand refresh and web design. We went against the grain of corporate tech and pulled inspiration from offbeat sources including Toilet Paper Magazine, The Eames, dada and découpage. Everything changed but the logo; we brought bold color, playful animations and humor to voice + messaging, photography and digital design. “We’ve never had so many emails that begin with the word WOW,” Chamberlin said laughing. Following the launch, Smilebooth has won contracts with Adidas, Oculus and Sony Alpha.
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No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
Now is now. Are you going to be here or not? - Ram Dass
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No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
Now is now. Are you going to be here or not? - Ram Dass
