Eriness
Art Direction
Recognitions: JCK Magazine Editorial Feature on Brand Refresh
Recognitions: JCK Magazine Editorial Feature on Brand Refresh
360° Brand Refresh
Jewlery / Luxury Fashion
Jewlery / Luxury Fashion
︎
Direction & Creative
Eriness, the fine jewelry company known for their playful take on classic styles and colorful gems, approached us for a brand overhaul, including identity, messaging, packaging, web and social strategy. I developed the tag-line “Making Fine Fun'' which also directed our visual strategy. Inspired by Parisian street fashion and the laid-back, sunny style of southern California, we deliberately broke away from the conventionally conservative branding dicates of the fine jewelry industry. With a team of skilled designers, e-com developers, and packaging manufacturers, we created a distinctive brand narrative while retaining the sophistication inherent to the market.
Eriness, the fine jewelry company known for their playful take on classic styles and colorful gems, approached us for a brand overhaul, including identity, messaging, packaging, web and social strategy. I developed the tag-line “Making Fine Fun'' which also directed our visual strategy. Inspired by Parisian street fashion and the laid-back, sunny style of southern California, we deliberately broke away from the conventionally conservative branding dicates of the fine jewelry industry. With a team of skilled designers, e-com developers, and packaging manufacturers, we created a distinctive brand narrative while retaining the sophistication inherent to the market.
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No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
Now is now. Are you going to be here or not? - Ram Dass
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No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
Now is now. Are you going to be here or not? - Ram Dass
