Chevrolet
Art Direction
Spec project delivered to Roberto Platas, ECD at Commonwealth McCann, for ELVTR
Spec project delivered to Roberto Platas, ECD at Commonwealth McCann, for ELVTR
360° Metaverse Campaign
Automobile / Electric Vehicle
Automobile / Electric Vehicle







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Direction & Creative
Asked to create a concept and 360° marketing campaign launching Chevrolet’s new line of Electric Vehicles in the metaverse, I developed “You Look Positively Electric” proposing a fleet of Chevy EV inspired avatars offered through Web3’s most popular avatar design platform, Real Player Me. The avatars circumvented the limitations around interoperability and greatly reduced long development times, while prioritizing Chevy EV’s mission to make cars “For Everyone, Everywhere”. Including concepts for OOH, digital and PR, Platas remarked, “If we hadn’t already delivered to Chevy last year, I would steal your idea.” High praise.
Asked to create a concept and 360° marketing campaign launching Chevrolet’s new line of Electric Vehicles in the metaverse, I developed “You Look Positively Electric” proposing a fleet of Chevy EV inspired avatars offered through Web3’s most popular avatar design platform, Real Player Me. The avatars circumvented the limitations around interoperability and greatly reduced long development times, while prioritizing Chevy EV’s mission to make cars “For Everyone, Everywhere”. Including concepts for OOH, digital and PR, Platas remarked, “If we hadn’t already delivered to Chevy last year, I would steal your idea.” High praise.
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No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
Now is now. Are you going to be here or not? - Ram Dass

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No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
No images on this site may be reproduced without prior permission of the author. All work displayed is of human origin, no AI was used.
Copyright © 2023
Now is now. Are you going to be here or not? - Ram Dass
